The case has helped in understanding that Mary Kay is indeed a global brand since it focused on having an international reach. The company focuses on capturing the attention of the emerging markets for which it contemplated on penetrating the market of India. Before entering the market, Mary Kay executed a through market research on India so that it can congregate knowledge about the taste and preference of the Indian target market. The parameters of developing the products, such as complexion and pricing were taken into consideration before launching the product so that the target market (Indian women) get attracted to its. These business strategies entail the global outreach of the brand.